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Choosing a Business Model for Online Learning in Higher Education

9-minute Learning Experience

Which business model is right for your institution?

There are three popular business models to choose from when creating new online courses and programs:

  • Hire an in-house team to create and run the program on a traditional learning management system (LMS).
  • Hire an external vendor using a revenue sharing agreement to create standard courses.
  • Hire an external vendor on a fee-for-service basis to create a custom learning experience.

Deciding on the right business model is crucial to every university's online learning strategy.

Learn from this interactive experience which includes quick videos from Dr. Scott Moore, former faculty member and dean at Babson College and the University of Michigan, and Howard Lurie, Principal Analyst at Eduventures.

Who this learning experience is for:

University leadership with a market-facing view or profit responsibility, including:

Presidents, Provosts, Board Members, Deans

Here's what you'll learn:

-What business models are available

-The pros and cons of each model

-What the trends are and where these models are heading

-Considerations when choosing a model


We Create Custom Learning Experiences

At Extension Engine, we help you imagine Custom Learning Experiences—online learning as unique as your vision and brand. We work with you to build capacity and internal knowledge, thereby enabling you to expand on what we’ve created together.