Dr. Moore's Malaise

Online Learning Should Not be Standardized

Dr. Scott Moore, Principal Learning Strategist at ExtensionEngine, and Howard Lurie, Principal Analyst at NRCCUA have an unscripted discussion about online learning.


View the recorded webinar






What is the role of standardization in online learning?

Dr. Scott Moore, Principal Learning Strategist at ExtensionEngine, talks with Higher Education leaders every day. He sites two recurring "disappointing" perspectives of some higher education leaders on creating online learning programs and courses:

"They think of the creation of online learning in terms of production and focus on delivering a standard product across all programs at a lower cost."

"They cede strategic thinking to those who don't think about market positioning, competition, and brand."

These approaches put the campus, mission, and student experience—everything that makes an institution unique—in the backseat. The bottom line: online learning experiences cannot be the same across 4,000+ disciplines. 

Webinar Learning Goals

  • Discuss the roles of "standardization" and "excellence" in online learning
  • Determine who contributes to the strategic direction of online learning
  • Review relevant data from the Eduventures and Quality Matters 2018 CHLOE report


University leadership with a market-facing view or profit responsibility.






Want to learn more about this topic?

Howard Lurie and Dr. Scott Moore put together additional resources for webinar viewers. Take a look:





Howard Lurie

Principal Analyst,

Online and Continuing Ed


Howard Lurie Headshot.jpg

Eduventures is the leading research and advisory firm focused exclusively on analyzing the forces transforming higher education, including online learning and continuing education. 


Dr. Scott Moore

Principal Learning Strategist



Former faculty and dean at Babson College and University of Michigan, Dr. Moore works with higher education leaders to identify opportunities for creating custom learning experiences.


Michael DiPietro

Chief Marketing Officer



ExtensionEngine is a services firm that develops Custom Learning Experiences for universities who think big, innovate, and want distinctive learner-centric online experiences.


About Eduventures

Eduventures for Higher Education Leaders provides primary research, analysis, and advisory services to support decision-making throughout the student life cycle. Building on 20 years of success in working with education leaders, Eduventures forward-looking and actionable research is based on proprietary market data and advisory services that support clients at both strategic and operational levels. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies.

About ExtensionEngine 

We create custom learning experiences. ExtensionEngine is a services firm that helps universities create high-end, custom online learning programs or courses. 

Leveraging the latest advances in learning science and technology, we guide clients from vision to success through online learning strategy, learning platform development, course development, instructional design, creative, and marketing. 

We do only what you need and get paid by the hour. We work with those who think big, innovate, and want distinctive learner-centric  experiences.



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