Dr. Scott Moore, Principal Learning Strategist at Extension Engine, and Howard Lurie, Principal Analyst at NRCCUA have an unscripted discussion about online learning.
featuring Howard Lurie, Principal Analyst at
Dr. Scott Moore, Principal Learning Strategist at Extension Engine, talks with Higher Education leaders every day. He sites two recurring "disappointing" perspectives of some higher education leaders on creating online learning programs and courses:
"They think of the creation of online learning in terms of production and focus on delivering a standard product across all programs at a lower cost."
"They cede strategic thinking to those who don't think about market positioning, competition, and brand."
These approaches put the campus, mission, and student experience—everything that makes an institution unique—in the backseat. The bottom line: online learning experiences cannot be the same across 4,000+ disciplines.
University leaders and administration with a market-facing view or profit responsibility.
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