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[WHITE PAPER COVER] Defining a Strategy for an Institution of Higher Education (Higher Ed)

Defining a Strategy for an Institution of Higher Education

After finishing this paper, a higher education institution’s leadership team should be prepared to undertake the challenge of defining its strategy.

Here's what you'll learn in this paper:

After finishing this paper, a higher education institution's leadership team should be prepared to undertake the challenge of defining its strategy. This paper should also help the leaders who are tasked with defining the strategy for a new program.

This white paper has four basic purposes that build on each other:

  • Define what a strategy is and why you should create one

  • Explain the foundational strategy work by Michael Porter, an economist and professor at Harvard Business School, so as to develop a vocabulary for talking about strategy
  • Define a new model — the Generalized Differentiation (GD) model — which builds on Porter’s work while also making it more detailed and expansive, thus enabling specific conclusions to be drawn for defining an institution’s strategy
  • Use the GD model as the basis for fully specifying, within a framework defined by Donald Hambrick and James Fredrickson (business professors at Columbia University and the University of Texas, respectively), an institution’s strategy

Who is this white paper is for:

Higher education institution's leadership teams who are tasked with defining the strategy for a new program.

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